Promax – Tetley Case Study
1 Jan 10
Tetley Australia announced they have implemented the Promax promotional planning and trade spend management solution. This will assist in optimizing and streamlining the annual promotional planning program, ensuring improved control over the claims and accruals process.
‘Tea is a very competitive market with correct promotional strategies being key. Given this we are constantly looking for ways to improve the effectiveness and efficiency of trade spend’, said Robert Harris, National Sales manager Tetley Australia.
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