Promax – Valcorp Case Study
Valcorp Fine Foods has built a very successful business managing premium food and beverage brands that include Lavazza Coffee, La Gina, Sirena, and Dilmah.
Valcorp announced they have selected the Promax TPM System to drive the transformation of promotional planning and trade spend management in their business.
Valcorp faced a common situation where maintaining systems to plan promotions, forecast accruals and track trade spend and claims was becoming an administrative nightmare. As the existing systems were not integrated, they required large amounts of data to be transferred and then reconciled. ‘We have seen first-hand the risks of having information in separate systems and spreadsheets. The risks of having a trade spend blow out are real and very significant given the size of the deals’, said Michael Hart, Group Marketing Manager Valcorp Fine Foods.
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