What if volume/financial analysis for Commercial/Finance teams to analyse impact of revised promotion assumptions?

22 Jun 09

Promax provides full volume / value analysis both during the planning phase of the promotion but also during and post event. Our clients will typically define key metrics (volume and value based) that define the success criteria for any promotion. These criteria can be defined at different levels and combinations of product, brand, retailer, category level. Colour coded (traffic light) identification integrated to the work-flow approval process highlight any non-conformances. Full financial information for detailed analysis is provided throughout Promax in graphical and numerical format and via onscreen, reports or AnalytixTM (OLAP data cube) capability.