What is the process for assessing impact on baseline sales of unplanned customer self funded promotions?

22 Jun 09

Promax PX has extensive what if simulation capabilities than a name for the account manager to simulate the effect of unplanned customer self funded promotions. There are many areas of the application that provide functionality for these types of simulations. The integration of statistical modelling gives the account manager and immediate feedback of the effect of these types of activities on the baseline sales along with a financial analysis of the impact of such activities.